What can management consulting teach you about brand strategy work? Everything. My very first post-college job was as a change management consultant for a large consulting firm. My job was to equip people and teams at Fortune 1000 companies to adopt big changes, whether that was a new system implementation, workflow, or organizational structure. All of these projects … [Read more...]
Don’t Reinvent the Wheel
What do you think of when you think of innovation? Do you picture a think tank of experts, crammed into a meeting room with Post-it notes on the wall, formulas on a white board, leftover pizza boxes strewn about, and crazy ideas flying back and forth? When we think of innovation in that way, it can seem daunting. What if I go into a room to innovate … [Read more...]
Why Brands Need to Speak Up
With everything going on in our world – from a global pandemic to economic hardship to countless social justice and racial inequality issues, corporate brands might be tempting to adopt a “business as usual” approach and focus only on their products and services. But you can’t. And here’s why. Your business thrives on people. And your employees, customer, suppliers and … [Read more...]
3 Tips to Differentiate Your Messaging
So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping … [Read more...]
