Many things in our lives have brands, other than businesses: Think Paris, Super Bowl or Valentine’s Day. Yes, I’m late to the party as it was yesterday, but the traditional brand of this festivus of love permeates our culture – and many have even backlashed against it. So how can a holiday have a “brand” you ask??? If brand (as Red Slice always believes) is the image or mindshare that something … [Read more...]
Does your space match your brand?
We’ve all experienced that horrible disconnect that happens when a shop or restaurant looks completely different on the inside than the image we got from their ads or messaging. Or what about when a business that you’ve built up in your mind as “sophisticated, classy and cutting-edge” is actually in a sad office park with what looks like Goodwill furniture and bad paneling on the walls? Your … [Read more...]
Ask the Expert: What’s your brand promise and what is it wearing?
Forget the hype of marketing alternatives swirling about you. It’s all about the fundamentals, regardless of which channel you use to broadcast your message. There is indeed a reason that Snuggies sell so well, as you will learn below. One of my favorite people in the world, and the man who teaches me so much about branding and advertising, is Scott Montgomery. Scott is Principal and Executive … [Read more...]
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