People always ask when embarking on a branding effort, "How do I choose colors?" Some prefer to go the route of choosing colors they love - after all, it's my own business, right? I should be able to pick any color I want. But it's important to remember that you are trying to visually communicate a message. You have to remember to take a customer-centric point of view and design everything to … [Read more...]

I am a huge proponent of using the power of branding for good in the world. Many a strong brand campaign has helped raise money, build homes, stop poverty, and fight disease. Non-profits are now getting hip to the fact that effective marketing can be used to incent change and action - and not just to sell ShamWows.Have any of you seen the heartwrenching TV ads for the ASPCA, featuring singer Sarah … [Read more...]

Attended a fabulous workshop today hosted by marketing dynamo and friend of Red Slice Whitney Keyes and Kay Hirai, owner of a Mercer Island salon called Studio 904. The salon has such a unique mission and brand and it is all based on community involvement.The workshop was about Kay's experiences with Social Entrepreneurism, the idea that companies can partner with non-profits in order to give back … [Read more...]