Oh, how I wish there was a forum to send a message to every restaurant owner in the country and know it would get read. Just like my open letter to business owners, this one goes out to any restaurant, bar, or eatery that serves us on Valentine’s Day. STOP. TARNISHING. YOUR. BRAND. We all know Valentine’s Day is a money maker for you. And it’s so easy to say, “Let’s pack in as many people as we … [Read more...]
Best and Worst of Super Bowl XLV: Do you agree?
I don’t. First off, GO PACKERS! I was excited to see them win if I couldn’t have the Jets in the game. Secondly, was anyone else a bit disappointed in the ad fare this year? Given how much companies are spending these days for a :30 spot ($3.1 million, and that’s just for the airtime, never mind the production cost of the ad itself), you’d have thought you’d get….I don’t know, MORE. … [Read more...]
When brands disappoint: Hooters
Hear me out. Put aside your disgust about women parading around in orange short-shorts in a PG-rated version of a strip club named after a derogatory term for the female anatomy. If you can. I agree. Only a few people can really pull off orange well – I know one of them. So that’s exploitation right there. I am actually a fan of Hooters. There, I said it. I like the tacky sports bar atmosphere. … [Read more...]
Tiger-gate: Accenture’s branding nightmare
Accenture just announced that, in light of the recent Tiger Woods scandals, they will be dropping the 6-year sponsorship with the golfer. This results in a massive branding and marketing headache for Accenture in more ways than one: they have to replace both internal materials and external marketing materials in 27 countries. If you’ve been in any airport, you can appreciate the scope of … [Read more...]
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