I don’t. First off, GO PACKERS! I was excited to see them win if I couldn’t have the Jets in the game. Secondly, was anyone else a bit disappointed in the ad fare this year? Given how much companies are spending these days for a :30 spot ($3.1 million, and that’s just for the airtime, never mind the production cost of the ad itself), you’d have thought you’d get….I don’t know, MORE. … [Read more...]
When brands disappoint: Hooters
Hear me out. Put aside your disgust about women parading around in orange short-shorts in a PG-rated version of a strip club named after a derogatory term for the female anatomy. If you can. I agree. Only a few people can really pull off orange well – I know one of them. So that’s exploitation right there. I am actually a fan of Hooters. There, I said it. I like the tacky sports bar atmosphere. … [Read more...]
Tiger-gate: Accenture’s branding nightmare
Accenture just announced that, in light of the recent Tiger Woods scandals, they will be dropping the 6-year sponsorship with the golfer. This results in a massive branding and marketing headache for Accenture in more ways than one: they have to replace both internal materials and external marketing materials in 27 countries. If you’ve been in any airport, you can appreciate the scope of … [Read more...]
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