Many small biz owners and marketing pros use HARO – Help A Reporter Out – for free media queries. It’s DIY PR, served up in 3 daily emails. But listen up, people: as with everything DIY, you must “do it right” to get results. And many folks do not. Having seen the other side of HARO replies as a writer looking for sources, I can tell you the view is pretty darn ugly. I highly recommend HARO … [Read more...]
Brand boosting brainstorm to get your marketing butt in gear
Hurry! Only 2 spots left! This might be the best $49 you spend on your business this year.... In or near by Seattle? I’m offering a Branding Brainstorm on Jan 7, 2010 from 2-4:30 pm. Maximum of 6 people, where we focus on each business, audit messaging, tweak brand strategy, throw out crazy ideas and see if they fly, and brainstorm partnership and promotional ideas for each business present. … [Read more...]
How much of YOU should you put in your brand?
We had a lively group at our Ignite Your Marketing workshop last night. Whitney Keyes and I presented some brand and marketing basics, a 10-step formula for creating a brand strategy, and how to put that brand into action. Feedback was wonderful! "Well-crafted, simple, clear explanations" "It made me want to brainstorm further!" "Motivating, current, lively" "Excellent resource … [Read more...]
