Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Parody Equals Free Press for UPS
You knwo those amusing little UPS commercials with the whiteboard? Not sure how many of you know that the actor is actually the ad agency creative director, Andy Azula from The Martin Agency. According to the WSJ, he stumbled into this role since his stand-in readings tested the best with focus groups and UPS execs.…
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What’s Your Brand Story?
According the the WSJ, advertisers in China are becoming entertainment producers. Seems they are building series and films around their products – I guess if you have to pay someone for product placement, it may as well be yourself. Pernot Richard SA is promoting its Martell Noblige cognac through a web film called “Style, Experience.”…
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Bada Bing
Microsoft launched it’s new “decision engine” Bing last week to much hoopla and fanfare. And I have got to say – aside from the fact that MSFT pays my husband’s salary and our ridiculous health care bills from last year – I am grooving on this. Finally, FINALLY, I feel MSFT has tried to launch…
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