What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you're all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single day. There's a lot of noise out there, ya'll! To get … [Read more...]
Bridging Political Divides With Empathy
Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights, and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime. But what would happen if people on both sides could engage in meaningful dialogue? What if we all took personal responsibility to spot the … [Read more...]
Why Brands Need to Select the RIGHT influencers
Recently, my beloved Peloton announced a partnership with a very high-profile influencer. And it has me annoyed, disappointed, and a bit perplexed from a brand strategy perspective. And clearly, I was not the only one. Peloton has been in the news lately for its financial woes. Its revenues have tumbled and experts are forecasting the end of the brand that surged during the pandemic. … [Read more...]
What Causes Quiet Quitting?
Your employees don't have a commitment problem. You have a leadership and culture problem. Quiet quitting, in case you haven't heard, means doing exactly what you're required to do at your job and not a bit more. It's really just a trending term for disengagement. Folks don't outright quit but they fail to do more than the bare minimum, and they may or may not be quietly looking for a new … [Read more...]
Let’s Talk About A Better Workplace Culture
Seth Godin's daily posts range from the inspirational to the tactical. The mundane to the philosophical. So when a post punches me in the gut, in the best possible way, it gets me thinking. Which is his goal: Stop existing. Start thinking. Disrupt the status quo. Recently, he wrote a post called But First, We Need to Talk About. The gist is that what we are willing to talk about gets attention, … [Read more...]
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