Content
Select Case Studies:
Savvion
Challenge: Create a unique brand to make this niche business process management (BPM) software leader stand out from all the competitors saying the same thing.
Success: Savvion had to start talking to businesspeople and leave behind the techno-babble. We created a simple, friendly tone around the brand promise "Change the way you work." Savvion vowed to "take the stupid out of your workday" by streamlining processes and helping you get your work done. We re-launched a new look and feel, website strategy, collateral plan, and lead gen program plan from 0 to 60 in just 4 months. Website traffic increased from 18,000 visitors a month to over 51,000 visitors a month and sales leads increased exponentially.
CRAVEparty
Challenge: How do you make your spring fling sing in the midst of an economic downturn? CRAVEparty, the ultimate glam-gal urban social network, wanted to throw their 2nd annual Spring Market Designer Sample Sale in Seattle and needed some branding and messaging help.
Success: Red Slice helped CRAVE leverage its brand's unique, sassy tone with event program naming help, web copywriting and a press release touting that a downturn in the economy can't hold bargain-conscious fashionistas down!
CRAVEcompany
Challenge: So many companies; so little cohesion. Serial entrepreness Melody Biringer set out to bring stylish women closer together—and realized she had created a dual community of both urban-minded consumers as well as innovative entrepreneurs. Her programs cross-pollinated audiences (a good thing) but left folks confused as to which ones were for business and which ones for pleasure (a bad thing)
Success: Red Slice created a two-tiered corporate strategy to tie together all of the existing and planned programs in a more structured way, while still extending her core “innovative feminine” brand. Carefully segmenting her audience, we then crafted messaging, taglines and web copy to better help target the right people with the right offering. The result? A true empire of style and substance that brings together small businesses and the customers they seek.
Business Objects
Challenge: Business Objects, a leader in the Business Intelligence (BI) software space, had recently acquired competitor Crystal Decisions. But how do you generate excitement and awareness about the combined products amidst customer uncertainty?
Success: Managed multiple vendors and an international team for an 80-city worldwide roadshow with slick videos, executive presentations and breakout sessions which resulted in positive customer feedback— and $14MM in pipeline for North America alone.