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So, you know who you are and who your ideal customer is? Great! Now if you could just find them. Those who don’t do this well are the ones who advertise car loans to 14-year olds or a sassy women’s boutique to a middle-aged all-guys rugby club. You might argue you COULD turn some of those folks into customers eventually, but why waste that kind of time or budget? Isn’t it easier to go where your customers are and entice them, rather than yelling out the window and hoping the right ones hear you?

Effective marketing shouldn’t result in eyestrain from searching for the proverbial needle or a sore throat shouting to people who will never buy from you anyway. The right targeting and message actually make marketing much more effective and, frankly, fun. As long as you have a good brand foundation, a clear value proposition, and a definitive profile of your ideal customers, you can grab them and hug them and squeeze them and never let them go (figuratively, of course; otherwise that’s just stalking).

Strategic Marketing Planning

Red Slice can work with you to build a strong marketing plan to deliver the goods. We’ll review your brand promise, define your ideal customers, segment where they are and the most innovative ways to impact them. Most importantly, we’ll set clear goals to measure success and tailor the plan to meet those goals.

The plan adapts to your budget, so we’ll find just the right mix of advertising, direct marketing, events, trade shows, PR, special offers, or whatever other idea we dream up. Sometimes the plan will include multiple programs; sometimes it may just be one or two. It all depends on where your audience is and the best way to reach them. We’ll also take a look and see if you’re adhering to some marketing “basics” — Search Engine Optimization (SEO) for your website; ensuring your website is easy to navigate and optimized to capture leads; providing various channels for your customers to reach you — and Red Slice will make recommendations for how to improve. If your business is ready to build out a comprehensive advertising plan, complete with TV, print, web, and out-of-home elements, have no fear. Red Slice has relationships with award-winning advertising agencies that share our philosophy and produce impactful, creative and stellar media plans. We also partner with some of the brightest press and media minds, should you need a full PR plan, story pitching and materials.

Do you need to take a step back and clarify your brand and key messages first? Then sample Red Slice's Branding Services.

Tactical Help

Your compass is set. The maps are out. You have your strategic plan in place to win friends and influence people. But you are dying for some help to manage the creative agency you already have. Or you need someone to put together the event you’ve planned or you want someone to run that webcast with your speaker so you don’t have to. Ah ha! Red Slice can swoop in and help you get things done.

Here’s an example of some of the tactical projects we’ve managed with great results:

And don’t think we won’t delve deeper and make recommendations if we see something amiss. We are not out to help you get to failure faster. Unlike other tactical agencies, we won’t just blindly do the project, take your money and run. The advantage of our marketing experience is that even for seemingly tactical work, we’ll investigate how these projects holistically represent your brand and meet your larger goals. Sure, you can hire someone to just get it done, but just how much concern is going into your customer’s brand experience when a $10/hour temp is running your VIP customer event registration desk? So don't just get it done. Get it done right.