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Who are you? What do you do? These are questions we ask every new person we meet. Customers ask those same questions of your business when they first lay eyes on you. That initial blind date might take place via e-mail, on the web, through a direct mail postcard, in your restaurant or at your store—so each method of contact had better tell the same story if you want the recipient to really make a love connection.

Your company’s brand is its core, and it manifests itself visually and experientially. It’s not just your logo, your website or your business card—it’s every touchpoint the customer has with your business. And how can you make those thousand decisions on packaging, logo, décor, policies, price if you don’t know what you are trying to convey or to whom? Easy. Your brand serves as a guidepost for everything you do.

Red Slice clarifies your brand and helps you tell your story—so you can engage, inform and delight your customers.

Content

Brand Juicer Session:

Through our Brand Juicer Session, we don’t simply bandage problems with a pretty logo or web page; we do some hardcore housecleaning on your core message and focus on audience, tone and the market. The Brand Juicer reveals your focused core elixir that informs all your visual and experiential business decisions. At the end, you will have a Brand Strategy Bible that guides all your important marketing decisions.

Message Design:

Your Brand Juice enables you to more easily craft your story to the right people. The next step is Message Design. Red Slice offers Message Design to develop your core communication “building blocks,” such as your press boilerplate, company descriptors, an elevator pitch—or even a tagline. Once created, these core elements will be used across all communications to strengthen your customers’ brand experience. Message Design services can extend into website, advertising, brochure or press release copywriting. We can also assist you with product messaging, media training, PowerPoint presentation development or conference speeches.

Creative Services:

Red Slice’s Branding Juice can take you all the way from brainstorming to creative development and production. All that juicy branding work is exactly what a good designer needs to bring your new logo, website, brochure, ad, or video to life. With our arsenal of talented designers and specialists, we can build the best team to broadcast your story to all the people you want to know you.

If you need help putting your brand into action by creating or executing actual marketing plans, take a sip of our Marketing Services.